6/18/2023 0 Comments Gender fluid clothing![]() ![]() In fact, NPD Consumer Tracking data found that from January through August, women spent more than $3 billion on men’s apparel for themselves, which is 43% higher than last year and 74% higher than 2019. While this figure may seem small, this trend is gaining attention, as social movements have also been a catalyst for self-expression - breaking the mold of outdated concepts of gender identity.Īdditionally, respondents who identified as women were more likely to purchase outside their gender identity than men were, with half claiming to do so. In addition, personal reasons are also involved, such as purchases that are actually “social statements” or “align with gender expression,” which applied to 5% of respondents. The active and comfort movement that has gained momentum over the past few years is helping to broaden the gender-neutral trend. The top reasons for these purchases were size and fit (22%), comfort (21%), and price (16%). consumers said they purchased clothing or footwear items outside of their gender identity. In an NPD survey conducted in partnership with CivicScience in September, about 40% of U.S. I’ve been “borrowing” his clothes since we started dating, and my experimentation with clothes outside of my gender identity is a larger trend taking hold in the fashion space. What’s special about this shirt is that I took it from my husband, who frequently embarks on explorations throughout our house looking for lost clothes, only to find them in my closet. For me, it’s a sun-faded chambray button-down shirt. Something that can be paired with almost anything and always makes us feel perfectly styled. There are checkmarks that retailers have to check before they just begin to carry The Phluid Project.We all have that favorite thing we like to wear. ![]() “Because if they didn’t, I’m not going to sell to them. “I had to ask questions like ‘Do you have an all-gender fitting room?’ or ‘Do you have gender-inclusive bathrooms?’” Smith said. Smith recalled a “complicated” conversation with a buyer. “But if you’re an existing business, I think it’s okay to have another section specifically for genderless clothing.”Īdditionally, gender-fluid brands must “run through a checklist” to make sure the target customer would feel safe shopping at third-party retailers. “If your brand is new, you might be able to start as an all-gender brand as I did,” he said. Smith said brands often struggle deciding which section gender-fluid fashion clothing falls into, especially existing brands. ![]() ![]() In Weaver’s experience, when working with buyers gender-fluid clothing brands are “constantly advocating on behalf of others.” While gender-fluid clothing options are evolving, breaking down gender-specific constructions on the digital and physical sales floor remains a hurdle. Phluid, to teach companies how to be aware, competent and create authentic engagement with our community,” Smith added. “We also have gender expansive training, G.E.T. Now, The Phluid Project sells undergarments, fragrances and accessories. “The combination of extended sizing and fits is our push toward a more diverse market.”Īdditionally, The Phluid Project-which launched as “the world’s first gender-free store” in 2018-has tapped into other markets to expand its gender-fluid presence. “We’re working with the consumers to educate them on our sizing, and being conscious with how we communicate that information, like measurements,” Weaver said. “I love that there are brands just creating product that is special to them, for anyone, and it’s time we acknowledge the leaders in the industry who are making a safe space for all.”ĭenim Industry Prepares for Trade Show Season “Fluidity in fashion is freedom,” Kulego said. In a fireside chat with, Edwina Kulego, Informa Markets Fashion VP of international and business development, Rob Smith, the CEO and founder of The Phluid Project, a gender-free brand that specializes in selling clothing, accessories and beauty for the LGBTQIA+ community, and Travis Weaver, founder of the gender-neutral brand One DNA Clothing, weighed in on how the industry is making space for gender fluidity and what that means to the industry as a whole. The gender-fluid brands present at Project NY spanned Chelsea Grays, Krost, Le Bonnet, Maxime Simoens Paris, New Braves One DNA, SO.TY sonyeo and Whensmokeclears. While gendered sections have been the traditional blueprint for fashion retail, many brands have started designing genderless clothing, creating a new inclusive section for all. This was the message last week at Project New York, the contemporary men’s and gender-fluid brands trade show. Gender-fluid fashion is “fresh, it’s “inclusive,” and it’s here to stay. ![]()
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